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My friend, Elly Haddad, wrote this post earlier this week. It provides an excellent perspective about accepting and moving through the changes in our lives. Since my blog frequently touches on change management, I thought you might find Elly’s insights...
There is much talk in marketing circles about how to measure the impact of social media. Some measurements are hard, such as actual campaign response and conversion rate measures. Others are a bit softer, such as measuring campaign reaction...