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Last week, I was approached by an ad rep from TalentSeekr, who wanted to know if I’d be interested in placing a widget over there in one of my sidebars that spotlights PR jobs my readers might be interested in learning about.
Though I thought I’d...
If a brand invests in advertising, there are two tools of the advertising trade that its PR pros should have at their disposal.
1. Media Buying Plans. They go by a few names – media plans, media flow charts, media buys. These outline where and...
Whether you celebrate Christmas, Hanukkah, Kwanzaa or another religious celebration, I hope you have a wonderful holiday season. And I hope 2010 has incredible things in store for you, both professionally and personally.
As for me and my family, we...
What does 2010 hold for PR pros?
I’m sorry to say that I don’t have a crystal ball – for that matter, I don’t even have a Magic 8 Ball – but there are a few trends I think we’ll see unfold over the next 12 months.
So to kick up some...
Do you want the CMO or CEO to pay attention when you share the results of your PR efforts? Do you want to significantly increase the chances of them seeing your work as a critical piece in moving the business forward?
If yes, then I have a single,...
