Is e-mail marketing still a good platform to reach out to your customers or do they get completely ignored? What is the biggest benefit email brings to marketers? What’s the most important ingredient in good email outreach? These are the questions I...

More marketers are recognizing that social media brings value to their brands’ marketing efforts. And along with the interest in social media comes questions, like: What kind of information could we share through social media that our customers would...

The difference between success and less-than-stellar results can sometimes be a thin line. Sure, lots of things need to be in place to help ensure success – measurable goals, sound strategies, creative tactics. But why do some efforts that have this...

“No pressure, no diamonds.” About an hour after I read that Thomas Carlyle quote in this blog post last week, I almost threw up. That’s because a campaign that my team and I were launching this week hit a big, unexpected roadblock. And it seemed...

This is the first in a new series I’m calling “3 Questions With…,” which will feature three questions with ridiculously talented people in the marketing communications business. Edward Boches began his career in PR and started the PR...