Or click here to watch At the end of a year which has featured so many brands recycling archive advertising to bolster their status as “one of the family”, these great ad breaks from Schweppes subvert the clichés. The lo-fi production values...

Here’s my borderline apocalyptic packaging prediction for the next decade: by 2020, none of the packs above will exist. And not just because bees will supposedly be extinct, with us soon to follow. Rather, from all the predictions being sought and...

Here in agency-land and on our close neighbour marketing-world we generally take it as read that the rare brands who have true values and equities are in possession of something priceless. But Cadbury’s message to its shareholders (urging them to...

Sometimes the package is the present. For £395 and a trip to Heathrow one can pick up a limited edition tin of “Love” Prunier caviar in a vintage design by Yves Saint Laurent. The theme comes from the new year’s cards Saint Laurent used to send...

Gap: Gosh, she must be tall In a good article rounding up the noughties Word magazine points out that one of the biggest but most subtle changes in our world has been the rise of Photoshop. With even news photography becoming questionable, we are now...