Social media and interactive consumers will take the lead in transforming the multi-screen media landscape in 2010. Facebook and Twitter are the most powerful forces in digital media today.

Advertising is not a big part of the proposed Comcast NBCU merger -- yet. The road to revenue growth is paved with interactive ad riches, but how long will it take to ramp up?

Broadcasters are about to experience the equivalent of the Big Bang, warns Akamai Technologies CEO Paul Sagan, a broadcast and cable veteran whose company facilitates more than one-fifth of the world's Web traffic.

Arianna Huffington says she will not charge consumers for content, and that The Huffington Post will rely on interactive advertising and other applications to pay the bills. Over the next year, The Huffington Post will roll out new formats allowing...

Advertising will not pay the freight for digital media, like it has for newspapers and television, as it morphs into an interactive experience riveted on transactions, according to Publicis Groupe Chairman and CEO Maurice Levy.