Actionable analysis is hot topic in the web analytics community. But how much analysis looks forward instead of backward? That’s the realm of predictive analytics, a little covered topic in the measurement community. I interviewed Dr. Eric Siegel,...

Budgets are moving online and moving to search marketing faster than any other channel. Today’s MBA’s need to understand what paid and organic search are and how they fit into the marketing mix. This presentation discussed the channels conceptually and...