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Digital Alex

Covers all aspects and information regarding marketing, web analytics and business online.
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Predictive Analytics 101: An Interview with Eric Siegel, PhD

Aug 30, 2009
Actionable analysis is hot topic in the web analytics community. But how much analysis looks forward instead of backward? That’s the realm of predictive analytics, a little covered topic in the measurement community. I interviewed Dr. Eric Siegel,...

The MBA Guide to Search Marketing

Aug 22, 2009
Budgets are moving online and moving to search marketing faster than any other channel. Today’s MBA’s need to understand what paid and organic search are and how they fit into the marketing mix. This presentation discussed the channels conceptually and...


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