When Erin asked if I would be interested in drafting a guest post addressing grassroots strategies from a “digital perspective” (pun intended, sorry) I jumped at the opportunity.

I spoke at the PR News Digital PR Summit around Best Practices earlier today at the Grand Hyatt in NYC. It was an interesting event with lots of great content throughout the day. The session that I participated in was “Managing (or Avoiding) a Crisis...

Interesting article written by Kristina Peterson (Dow Jones) titled: “Companies Increasingly Look to Blogs As Spokesmen“.  In essence mentions that more and more companies (of those that are actively blogging) are turning to their blogs to serve in...

Guest post by Samuel Degremont, Digital Strategist, Burson-Marsteller France Some time ago, a post by Jeff Jarvis caught my eye. Entitled “The King of Twitter”, the article wonders about the role played by TV channels in the creation and...

I’m in San Francisco today for the Future of Influence Summit, an event that explores the concept of influence as the center of the media and marketing world. The summit is off to a good start with Ross Dawson defining his definition of influence and...

Great article today in AdAge about Fiat developing a car together with consumers.  What I found even more interesting is that Fiat chose Brazil as there market to develop this. Fiat Mio (name of the car) mean Fiat Mine in Portuguese (and Spanish) –...