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It’s rarely a straight path from concept to final deployment. Innovation requires a fair amount of flexibility. “More often than not, the business plan that you start out with is not the plan that...
The Digital Signage Universe is the most...
“You are doomed,” said Bob Garfield, Editor-at-Large for Advertising Age and author of the new book “The Chaos Scenario.” Mr. Garfield delivered the keynote address for OVAB’s 2nd Annual Digital...
The Digital Signage Universe is the...
“Brand loyalty is declining, and people are willing to buy something else,” said Tom Moseman, Senior Vice President, Sales and Marketing at Envirosell, a global research and consulting firm...
The Digital Signage Universe is the most complete...
New technologies have emerged that have changed the way consumers interact with brands, and advertisers now have more direct interaction with consumers. These relational changes have had a big impact...
The Digital Signage Universe is the most...
“This recession has accomplished what marketers spend lifetimes trying to do: disrupt ingrained purchase behaviors and encourage change,”— Kelton Research
The Digital Signage Universe is the most complete global news source and link...
