One day many years ago, I was wandering around alt.forest.urban when I saw a mysterious thread. I followed the thread down a long, winding, very dark path, the recollection of which sends shudders through me. Just when I felt most lost and desperate, I...

As All Hallows’ Eve approaches, I’ve put together a round up of the best Halloween costumers for SEOs. White Hat Hubble bubble, toil and trouble, Build some links, watch traffic double. Black Hat “I’ve been a naughty Black Hat. I need to...

Heres a light-hearted summary appropriate for a Friday afternoon… This week saw our first ever London SEO PRO Training Seminar, held on the 19th and 20th October at the Imagination Gallery; an impressive venue situated in London’s West End. The...

Google have produced a new metric for judging the effectiveness of content network campaigns – the ‘view-through conversion’. I think that this is an excellent addition to the marketer’s toolkit but it comes with a word or two of warning. The...

Don’t you just love it when things run smoothly? It becomes clear that a harmonious working relationship, like any relationship, involves input from both parties. Without equal effort from the client, and the team they have hired, business...