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Donna Promo Talk Promotion Marketing

Current promotions and trends within the promotional marketing arena. Focusing on interactive and mobile promotions, such as sweepstakes, games, contests and those that include consumer-generated content, as well as other social media programs, and more.
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Peter Shankman: "social media today is a wonderful catch phrase"

Oct 9, 2009
Yesterday I attended a sold-out luncheon hosted by our local chapter of the PRSA here in Rochester that was held at the RIT Inn and Conference Center. We all had the privilege to hear social media...

Ad agency owner utilizing social media to adopt of child

Sep 18, 2009
Social media usage continues to grow this year. Facebook just released new numbers this week that states that they now have 300 million worldwide members. Earlier in the week I read this article...

Marketers Should Take Note of Facebook's Week of Announcements

Aug 14, 2009
Facebook has been in the news quite a bit this week. They started off the week with the announcement that they have acquired the social-identity aggregator, FriendFeed. I just wrote an article...

MAD MEN inspires brands to create some stylish AD campaigns to help kick-off season 3

Aug 1, 2009
I thought I'd get back on track here today and continue my usual reporting on entertainment marketing promotions. While the summer does have it's share of big theatrical movie releases, by the...

Bing, Microsoft's New Search Engine Arrives With a Wimper

Jun 1, 2009
Well the long awaited and much hyped new search engine from Microsoft is now live. Bing (formally known as Kumo) apparently went live yesterday while it wasn't supposed to debut till June 3. Why...

Ways to measure social media from David Berkowitz, 360i's Director of Emerging Media

Nov 18, 2009
Earlier today I fulfilled my guest-blogging role over at the Lip-sticking Blog and wrote a post about the great presentation that we had from David Berkowitz yesterday who visited us in Rochester, NY, for his first time. What I didn't share with the...

SM2Day, Social Media Today, if you're just thinking about it you're way behind!

Nov 14, 2009
On Wednesday of this week I was honored to be a speaker as well as a guest at Rochester's first annual SM2Day, Social Media Today and Harvest Tomorrow conference. This was an event  hosted by Ana Roca Castro of Premier Social Media who started out...

Day Two at PMA's Marketing Law Conference: FTC "We have no intention of shutting down the blogosphere"

Nov 10, 2009
I'm continuing my coverage of PMA's Annual Promotional Marketing Law Conference, one of the most highly anticipated events in the industry. Last week while in Chicago at the event I wrote this post about day one of the conference which was pretty...

Live from Chicago, PMA's Annual Marketing Law Conference

Nov 5, 2009
All 510 of us registered attendees of PMA's 2009 Promotion Marketing Law Conference experienced a very, very full day today at the Fairmont Hotel which is host to this year's event. This year's theme is "staying connected @ the speed of change" which...

In Chicago covering PMA's Annual Marketing Law Conference

Nov 4, 2009
Well I arrived in Chicago earlier tonight and am currently writing this post from the Fairmont Hotel where I'll be attending PMA's Annual Marketing Law Conference for the next two days. I was lucky enough to arrive earlier than expected by flying...


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