Current promotions and trends within the promotional marketing arena. Focusing on interactive and mobile promotions, such as sweepstakes, games, contests and those that include consumer-generated content, as well as other social media programs, and more.
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Yesterday I attended a sold-out luncheon hosted by our local chapter of the PRSA here in Rochester that was held at the RIT Inn and Conference Center. We all had the privilege to hear social media...
Social media usage continues to grow this year. Facebook just released new numbers this week that states that they now have 300 million worldwide members. Earlier in the week I read this article...
Facebook has been in the news quite a bit this week. They started off the week with the announcement that they have acquired the social-identity aggregator, FriendFeed. I just wrote an article...
I thought I'd get back on track here today and continue my usual reporting on entertainment marketing promotions. While the summer does have it's share of big theatrical movie releases, by the...
Well the long awaited and much hyped new search engine from Microsoft is now live. Bing (formally known as Kumo) apparently went live yesterday while it wasn't supposed to debut till June 3. Why...