Yesterday I attended a sold-out luncheon hosted by our local chapter of the PRSA here in Rochester that was held at the RIT Inn and Conference Center. We all had the privilege to hear social media...

Social media usage continues to grow this year. Facebook just released new numbers this week that states that they now have 300 million worldwide members. Earlier in the week I read this article...

Facebook has been in the news quite a bit this week. They started off the week with the announcement that they have acquired the social-identity aggregator, FriendFeed. I just wrote an article...

I thought I'd get back on track here today and continue my usual reporting on entertainment marketing promotions. While the summer does have it's share of big theatrical movie releases, by the...

Well the long awaited and much hyped new search engine from Microsoft is now live. Bing (formally known as Kumo) apparently went live yesterday while it wasn't supposed to debut till June 3. Why...

All 510 of us registered attendees of PMA's 2009 Promotion Marketing Law Conference experienced a very, very full day today at the Fairmont Hotel which is host to this year's event. This year's theme is "staying connected @ the speed of change" which...

Well I arrived in Chicago earlier tonight and am currently writing this post from the Fairmont Hotel where I'll be attending PMA's Annual Marketing Law Conference for the next two days. I was lucky enough to arrive earlier than expected by flying...

I first used the term Social Sweeps in early 2008 when I wrote a post on this blog which was about interactive promotions combined with social media. Today I define Social Sweeps as any interactive promotion, such as a sweepstakes, contests,...

It's been a busy week so far and it's already Wednesday, which means it was my day to guest blog day over at The Lip-sticking Blog. Yesterday I was busy preparing for the round table discussions that I had to lead at the ROC Linked LIve event which I...

Here in Rochester we're getting ready for our first LinkedIn LIVE Event that’s part of a new ROC LinkedAlot group that's been developed on the social networking site LinkedIn. It's taking place this Tuesday, Oct. 27 and updates from EOD Friday had it...