You’re looking to get media coverage on Oprah, or Time, or CNN.  You’re holding your breath for the Today Show and the Wall Street Journal.  I don’t blame you.  Those are great hits.  But the problem is those hits take time to garner and...

Think of Steve Jobs, Richard Branson, Dr. Andrew Weil, and Oprah Winfrey.  Now think of where they’d be if they’d never been featured in the media; not one magazine article, not a mention in the newspaper, not one TV appearance - no media coverage...

David Letterman has made a living out of making fun of Bill Clinton, Eliot Spitzer, and others public figures caught up in sexual scandals.  That is part of his job.  That is why millions watch him.  But, because of that, he’s conveniently set...

When launching a media relations campaign, it’s easy to get so lost in pitching the media, that you forget you also need to prepare, to be ready when the media does call.  And you need to be prepared for different types of interviews, from print, to...