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As I traverse across the country talking about social media, whether it's with clients one-on-one or with conference attendees from a stage -- the "I don't have time" mantra is a common response...
Apparently, if you are a manager, the answer is yes. If you're someone updating your status and telling people your home will be unoccupied (and ripe for a burglery) the answer is no.
Two...
Drew's Note: As I try to do every Friday, I'm pleased to bring you a guest post. Meet a thought leader who shares her insights every day. So without further ado...Vanessa Hall. Again....
It's tough these days to name a business. You want your business to stand out, you want a URL that is memorable (if you can find one!) and you need a name that your competitors haven't already...
Drew's Note: As I try to do every Friday, I'm pleased to bring you a guest post. Meet a thought leader who shares her insights with clients every day. So without further ado...Susan...
Roger von Oech is responsible for whacking me upside the head more times than I can count.
20+ years ago, he created a fantastic creativity tool called A Creative Whack Pack. It's an illustrated deck of 64 creative thinking strategies that will...
There's nothing less interesting or more standard than a bar code, right? Not according to the people at Design Barcode, where the status quo is anything but!
Check out these jazzed up bar codes. (click on the images to see a full-size image in a pop...
I will try to make this brief. Last spring, I was approached by a company in the UK called Logo Inn who creates logos and identity packages online. They wanted to do a contest, demonstrating their services.
So I did a series of posts on logo design...
Neil Sawers, a 25+ year corporate writing veteran can show you how. In his new book, How to Write Proposals, Sales Letters and Reports, he spells it out in easy to understand, follow and learn examples and guidelines.
But don't take my word for it. ...
I had a meeting with a client this morning and one of the topics on the agenda was how could they better promote an internal training event that was optional for the employees.
When I asked how they would normally promote it, they said...we'd make up...
Drew's Marketing Minute is the blog that I read the most after Seth Godin and Copyblogger.
I recommend Drew's Marketing Blog because it is:
1. Interesting 2. Useful 3. Enganging; plus he provides information and facts, not just opinions.
Eamon of spotlightideas.co.uk and creativethinkjuice (background in advertising account planning and copywriting)
