As I traverse across the country talking about social media, whether it's with clients one-on-one or with conference attendees from a stage -- the "I don't have time" mantra is a common response...

Apparently, if you are a manager, the answer is yes.  If you're someone updating your status and telling people your home will be unoccupied (and ripe for a burglery) the answer is no. Two...

Drew's Note:  As I try to do every Friday, I'm pleased to bring you a guest post.  Meet a thought leader who shares her insights every day. So without further ado...Vanessa Hall.  Again....

It's tough these days to name a business. You want your business to stand out, you want a URL that is memorable (if you can find one!) and you need a name that your competitors haven't already...

Drew's Note:  As I try to do every Friday, I'm pleased to bring you a guest post.  Meet a thought leader who shares her insights with clients every day. So without further ado...Susan...

I love many things about blogging and social media.  But the #1 reason I love it is because it has afforded me the opportunity to meet some really wonderful, smart people. And sometimes it feels as though we've known each other forever.  That's...

Sorry I've been lax with this feature in October.  It wasn't that I was not reading....but I've been on the road and at conferences just about all month and I just didn't have time to get this post built. None the less, here's what I've been reading...

Last year, I told you about Meijer, a 180 big box store in the Midwest and the very cool promotion they unleashed on Chicago and Cincinnati around Halloween.  Their headless horseman rode wild through the streets...having some fun scaring the downtown...

So simple...and yet so smart.  Check out where BBDO got grocery stores to stock Campbell Soup's Chicken Noodle soup. Sometimes you don't have to spend millions on a campaign.  You just have to ask a different question. In this case: "Would you be...