You can't attend a marketing conference or talk to anyone about their company's website without hearing the words "Search Engine Optimization" or SEO. But the truth is, many business owners or marketing professionals can't define what SEO is all about, beyond that when done well, it will result in an increase in ranking on Google. They also don't have any idea what factors contribute to SEO success...

I spent part of last week with a client team who is about to enter social media by launching a blog. They asked me what the most important thing they could do to ensure that their blog was a success. I said...anyone with a computer can launch a blog. Few are going to do it right. And few will still be blogging in 6 months. Why? The software is easy and in some cases, free. If not free -- then cheap...

Drew's Note: As I try to do every Friday, I'm pleased to bring you a guest post from yet another interesting thought leader who shares his insights via the blogosphere. So without further ado...Mark Nagurski. Enjoy! What Guinness can teach us about creating a brand. At the risk of death-by-cliché, as an Irishman I enjoy the odd tipple from time to time at my local pub, and often my libation of cho...

Okay....how would you (or should you) blend these elements: Hip hop viral video ice cream the Colony Collapse Disorder that is plaguing the Western Bee population Haagen-Daz is doing a little cause marketing and they have mashed up those ingredients (think figuratively for those of you who went right for the blender visual) to try to create some buzz for the honey bees. In my post at Marketing Prof...

I had dinner with some friends the other night and I arrived first. After about 15 minutes of alone time, the waitress finally came over proceeded to tell me that they had over-filled her section and she was swamped. I assume that she told me this to explain why she had not stopped by until now. We didn't get great service as you might expect. But we did get an extra helping of TMI! Do you do this?...