Before you blog, before you create a social media strategy of any sort, you need to listen. By listen I mean tune into the truckloads of relevant industry content that's being put out there, filtered and aggregated for your review. If you're going to do that you want to start by following some of the [...]...

One of the first successful PPC ad systems was service called Overture. One of the most popular features of this service was a tool called the Search Suggestion Tool. Anyone online back in say 2002-2003 used this tool a bunch to help determine what search phrases received the most traffic. This was one very simple [...]...

My guest on this week's episode of the Duct Tape Marketing podcast is John Assaraf. You may recall the John was a central figure in the wildly popular - The Secret. John's core message of bringing the principles of quantum physics to business through his new book The Answer is an important leap that small [...]...

Local search, the act of showing up on page one when surfers type in phrases that hint they are looking for a local business, requires much of the same focus as any type of optimization - only localized. Here's what I mean. Winning the search game takes 3 things (yes, SEO folks will tell you it's [...]...

Back in high school being called easy wasn't exactly a compliment, but when it comes to your business, it's essential. Web folks like to talk about frictionless businesses or web sites as those that are very simple for the visitor to navigate and experience. There are many place your business can fall down in this regard [...]...