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E-Commerce Optimization & Marketing

Practical how to's for increasing e-commerce sales.
E-Commerce Optimization & Marketing Blog  
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Google Commerce Search Unveiled

Nov 6, 2009
This is something new and I have not tried it yet but I still thought it was interesting enough to bring forward here. Google recently unveiled a new Ecommerce Search Solution. It looks to be geared toward big ecommerce retailers and the pricing...

Top 10 Days for Sending Holiday Emails

Nov 5, 2009
Just read a great white paper from iContact that listed out the top 10 days to send holiday emails (dates based on 2009 calendar so note that some days may actually change from year to year but the principle is the same.) Nice timing and I thought I’d...

Best Times to Send Emails

Nov 4, 2009
In continuing with my series on sprucing up your email campaigns, I thought a post on the best time to send emails would be appropriate. To date I’ve discussed reasons you should consider a third party email service, 4 components present in all...

Cyber Monday and Black Friday are Closing In

Oct 29, 2009
Wanted to post a quick note here to remind any store owners that want to take advantage of Cyber Monday (the Monday after Thanksgiving) that it is quickly approaching. If you want to take advantage of it make sure you got your “best promo” ready to run...

5 Reasons to Consider Third Party Email Services

Oct 28, 2009
In one of my recent articles I talked about the 4 main elements that are present in all effective emails. In that post I went into detail on the things you should consider in writing an email that generates action. However, having a good email is not...


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