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It’s a tough economy. Lay-offs, plant closings, higher taxes, higher costs for everything from food to fuel, and in most homes, two incomes are the norm. In fact, two incomes is almost a requirement these days.
However, not all...
Business owners, whether web-based or operating in the 3-D world, are always talking about branding. “We need to build a brand.” “We need a brand name.” “We need a brand label.” These astute businesspeople appreciate the need for...
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Your site’s headline may be the most important text on your entire site. In marketing, there’s an old expression: The headline is half the job.
It may be a bit of an overstatement, but a good headline captures the attention...
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Used to be that each of us had our own little digital real estate – or own little blogs – so content management wasn’t a problem. Put up a post or don’t. Simple.
Today, multi-contributor blogs are extremely popular in...
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I’ve written a lot about social media and microblogging service, and a lot of readers replied that they saw a boost in web site traffic (one correspondent’s site traffic was up 64.8% after 30 days of microblogging activity!), but...
