Part 1 of this series examined user attitudes to email and commercial email in general. Now let's explore the distinction they make between commercial email and spam. This distinction is obviously important. Nobody should want to send spam, and not...

We are sometimes so wrapped up in our own marketing emails that we start to wonder how anyone could not want to click on each and every call to action. Campaign results ought to provide some perspective, as should reader feedback. But another view of...

A recent end-user survey by ContactLab found that over 60% of respondents had at least two email accounts. Which one are they using to get your emails? It's an important question because not all email addresses are created equal, even when the owner...

After famous inboxes for Darth Vader, Voldemort and Sauron, it's time to acknowledge those with an interest in email, marketing and novels by Jane Austen. I'm going niche on this one. If that's you, enjoy! If not, normal service is resumed next...

If you're looking to take the next big leap with your email marketing, one way is to distinguish between two types* of best practices. There are best practices that help optimize your email marketing. Truths that are as near-universal as we can get...