In a recent article on eMarketer, they site a research study by Forbes, indicating: Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with...

Most of us have heard of the KISS principle for years: Keep It Simple, Stupid. So when I saw the headline about KISS and social media from digidayDaily, I thought I had it figured out. Of course, the best strategy for social media is simple. It’s about...

Slide shows and multimedia presentations have a growing presence the online media world. Tools like YouTube, Picasa, and more make it easy for even novice users to build a “slide show.” But there are times when the slide show is just overkill. Case in...

Sometimes I fall behind on my RSS feed reading. When I find a website I like, I subscribe to their feed, because I’m pretty sure that if I don’t, I’ll forget to go back. Of course, that means that on a given day, I’ll get upwards of 100 new feeds in...

Blogging, believe it or not, is about personality. They started as web logs, evolved into journals, and to this day are most effective in gathering readers and inspiring action when they have a personality with which the reader connects. The blog...