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Emerson Direct Marketing Observations

A convergence of marketing, technology, and media.
Emerson Direct Marketing Observations Blog  
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10 social sites, posts and tools worth checking out

Dec 10, 2009
I’ve said it before and I’ll say it again. My Twitter stream is my RSS.  Below is a compilation of sites that make me better at what I do. They cover the gamut of posts, tools and resources that someone new to social media or not, should investigate...

Monitoring The Tiger Woods Brand

Dec 9, 2009
If you did not notice Tiger Woods has been in the news a lot lately. How much? Lets take a look at some visual representations utilizing some of the exact tools that you would use to monitor your brand. Then I’m going to ask you a very simple question...

Social Media Thought #4: The Thought Leader

Dec 8, 2009
Last year there was a Nissan spot, where 2 guys are driving and the one exclaims to the other, “I am the man”! His buddy looks at him and says, “If you have to say you are the man, you are not, the man.” In the upper right hand corner of Twitter,...

This weeks #socialmedia Tweetchat topic: The Future of Advertising & the Role of the Agency

Dec 7, 2009
The Answer: Railroads, Newspapers and Advertising Agencies The Question: What industries have / will decline because they did not understand what business they were in? To take a skit from the great Johnny Carson, this could easily come true.  Much...

The De-evolution of Twitter

Dec 4, 2009
How do we move the needle back to conversations? Beth Harte and I were talking about how there seems to be a dearth of conversations on Twitter these days. A year ago we were complaining about the growing cacophony of echo in the Twitter sphere. Now it...


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