The business world is changing.  Where once people horded information in the belief (conscious or otherwise) doing so bestowed power, we are now seeing a Social Media revolution within the corporate world.  The same tools that consumers use to tweet,...

Transparency and Authenticity are both important in Social Media and in our newly Social World, but what's the difference and which is more important?  The two are often used interchangeably, but authenticity is not  the same as transparency. Complete...

Social Media practitioners use the word “transparency” frequently, but it seems to mean different things to different people. To me, transparency isn’t something organizations bring to their Social Media efforts but instead is a fundamental...

Image via Wikipedia We Social Marketers love to tell others how marketing is fundamentally changing, but what if that is not only counterproductive but also inaccurate? This was the provocative hypothesis explored tonight during a 20-minute car ride I...

Attaining reach in traditional media is easy--buy an ad. Attaining reach in Social Media can be more challenging--marketers can buy ads to guarantee impressions on Social Networks, but those impressions are far less impactful than the ones that occur...