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Fake Plastic Noodles  
London, avant-garde PR, and the pastafication of tofu.
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A refresher on 'how to pitch bloggers'

Jul 2, 2009
I had a bit of a breather tonight, so I spent about an hour going through my old ’starred’ e-mails on Gmail, and you know what? I am a bad person.  I had at least 10 pitch/introduction e-mails in there from the last month that I meant to follow up on...

Breaking news from the Press Gazette

Jun 24, 2009
This article was published in May.    2009. On a page the highlight both New Media and the Best of Press Gazette.  Think about that for a sec… I’m still baffled as to how that article got by an editor. Unless said editor has a time machine and is...

Are you a social media expert?

Jun 23, 2009
File this under the list of blog posts I wish I had written, BL Ochman has compiled a numbered list of all the self-proclaimed social media experts, gurus, stars, etc.  The list goes into the thousands. For example: 155 social marketing gurus 16...

Introducing om nom London

Jun 18, 2009
Further to my last post about online identity, I’ve decided to start a new one. Yes, after months of thinking about it, I am now the proud editor of om nom London, the city’s newest food blog. I’ve decided to do this for a couple reasons, which I’ve...

What is your online identity?

Jun 16, 2009
Working in online PR, I’ve been able to meet a lot of fantastic bloggers in many different online communities – so much so that I’ve often considered branching out.  I’ve already done that a little but with my Tumblr blog, which is generally more for...

My First Fake Facebook 'Friend' Request


Chocolate is more important than blogging



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