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This is a guest post from Laura Biskupic, Marketing Director of Winch Advisory Services, LLC in Appleton, Wisconsin. In November, I wrote a blog called Karma Marketing which discussed the concept that doing good deeds will result in positive outcomes...
Last Monday, FINRA released Regulatory Notice 10-06: Guidance on Blogs and Social Networking Web Sites. These long awaited guidelines finally gave some direction on how registered representatives can use social media for marketing purposes. Since the...
Marketing is an area of business that is often difficult to track for effectiveness. We would all like to know what our return on investment is for any specific campaign, but more often than not, we find it nearly impossible to do so. The reason we...
There is no argument that the standard LinkedIn profile is pretty boring. If completely filled out, the profile consists almost entirely of text. This might be fine if you are using LinkedIn to find a job but doesn’t work if you are using the site...
This is a guest post from Wendy Cook of Wendy J. Cook Communications. In this post, Wendy shares some communications tips for the new year.
Ready or not, here comes the new year, along with the new tidal wave of work … especially for those who play...
This lady has got it together. She knows her target market and is addressing their issues and concerns. I find the information extremely useful and have incorporated several of her ideas and suggestions into my practice.
