On the date of this writing, the world is in a financial crisis unlike anything we’ve seen since the great depression (years before my birth). Yet, I’ve noticed a very interesting trend in our business. Lately, there is increased demand...

What Are You Grateful For? This Thanksgiving I, once again, marvel at how much I have to be grateful for. I have a wonderful family who loves me unconditionally. I have a loyal staff that loves me (nearly) unconditionally. I have a client base that...

Billie Ginther: Marketing Manager and PR Optimizer We will soon be gathering around tables laden with feasts from traditional Thanksgiving fare to menus filled with a variety of regional and exotic foods in tribute to our diverse cultures, history and...

Paying it Forward with Chuck Hester. In this podcast interview, we get to meet Chuck Hester. Chuck is Communications Director with iContact, an email marketing software service. Chuck considers himself a LinkedIn maven because he so willingly imparts...

Podcast interview with Joselin Mane. Joselin is a former IBMer who runs an internet marketing consultancy and a Tweetup service called Boston Tweetups. Joselin is a colorful character. You’ll enjoy meeting him in this blog post and the video links...

This blog post an updated excerpt from my book, Marketing 2.0. Measuring results is one of my favorite topics in marketing. Since the invention of marketing (I couldn’t find that date in Wikipedia), executives have wanted to measure the...