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Google posted today that 20% of the queries they receive have not been seen in the past 90 days, and this is a reason to utilize broad match. I agree, but with a severe caveat. Your broad match keywords need to have bouncers, or fences built around it.
With the new Keywords + Placements feature you do not have to create seperate campaigns for keyword and placement-targeted campaigns. In each Ad-group, you now have tabs for each content network method… cool!
Ideas relating to the how the social groundswell, user-centric design and increasing expectations by constituents on municipal websites and blogs are presented in my guest article for the GMAnet.
The Social Media Groundswell Means New Challenges and...
Local TV ads seem to do very little to link the awareness-generating power of television with the engagement opportunities of the web. Local businesses would do well to stop depending on TV scripts from the 1960s and begin to entice customers to...
Google is now showing forum postings from formerly "walled garden" discussion groups. Since many customers use these forums to complaint about brands, this could become the next ORM warzone.
Google’s Forum Listings the next ORM Front Line? is a post...
