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Scott Clark - A Buzz Maven's View

Web marketing expert Scott Clark blogs about web marketing, business efficiency, user interface, and occasionally a few minor rants.
Scott Clark - A Buzz Maven's View Blog  
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37 Users are Following

9.0
excellent
based on editor's review
1 user review 10.0


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Smart Google Adwords Keyboard Matching Is Like Skeeball

Nov 11, 2008
Google posted today that 20% of the queries they receive have not been seen in the past 90 days, and this is a reason to utilize broad match. I agree, but with a severe caveat. Your broad match keywords need to have bouncers, or fences built around it.

Google Adwords Keyword Placements: Squeezing Performance Out of the Content Network.

Jul 21, 2008
With the new Keywords + Placements feature you do not have to create seperate campaigns for keyword and placement-targeted campaigns. In each Ad-group, you now have tabs for each content network method… cool!

Google Caffeine To Launch Soon – Under Pressure from Bing

Nov 10, 2009
Today I went to the Google Caffeine sandbox and discovered a message that it was taken down, and that Google will be rolling out their new search infrastructure to one data center shortly.  Which data center is still unknown, but it should become...

A Google Voice Work-Around for After Hours SMS Delivery (But Not Voice Calls)

Nov 6, 2009
If you're using Google Voice, you may be one of those who wants to block calls after hours, but allow SMS messages to flow. Well, you can't do that with Google Voice, but here's a work-around that I've found to be very reliable.

Google Maps' New Rules – Thoughts on Assumed Names and DBAs

Nov 4, 2009
Many company legal names are vastly different than their published names.  A DBA/Assumed Name lets you operate your business under multiple names without going through the extensive paperwork of creating a new corporate entity.  This can be in order...

An Hour Well Spent (full Keynote of BMA 2009 Conference)

Oct 23, 2009
The full keynote of the BMA 2009 National Conference with David Meerman Scott - An hour well spent.

The Social Media Groundswell Means New Challenges and Opportunities for Municipal Websites

Oct 8, 2009
Ideas relating to the how the social groundswell, user-centric design and increasing expectations by constituents on municipal websites and blogs are presented in my guest article for the GMAnet.

Smart Google Adwords Keyboard Matching Is Like Skeeball


Google Adwords Keyword Placements: Squeezing Performance Out of the Content Network.



Comments & Reviews:


Barry W.
10.0
superb
  Excellent blog on web marketing! Scott knows his business.
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Posted 11/27/08 3:11 PM