One of the most important elements in optimizing your web site to rank well in the search engines is to select the right keywords and then use them appropriately on your web pages. Sounds pretty simple, but with all the bad advice floating around on...

It seems that a lot of big companies today (with big marketing budgets) have managed to jump right into social marketing and successfully use sites like Facebook, Twitter, and YouTube in their everyday marketing activities. However, it also seems that...

Last month (August, 2009), Google announced a beta release of its biggest behind-the-scenes update in more than three years, called Caffeine. Apparently, this update is intended to improve the speed of doing searches on Google, and also to enhance the...

As budgets become tighter, many small businesses look for lower-cost alternatives to the traditional marketing activities they have been using for years. But is that really a good idea? Well, in many cases it is a good idea AND can help even the...

When optimizing your web site, use only 2 or 3 keywords per page. That way, you can focus on using the selected terms consistently through out the page content and in the meta data (titles, descriptions, alt tags, etc.), making your page more...