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Flooring The Consumer

A marketing blog about improving the consumer experience, particularly in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
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Maria Palma On Bridging New & Old: Social Media Marketing Series

Nov 24, 2009
My latest guest for Flooring The Consumer's social media marketing series: Bridging New & Old is Maria Palma. Maria Palma is intensely passionate about customer service. It comes across throughout her many blogs, to real estate, online business &...

Listening To Women Customers

Nov 18, 2009
How do you go about listening to your customers, particularly your women consumers?I'm focusing on women because women make or influence over 80% of the purchase decisions in the United States. That means that they - and what they say - really matter...

Higher Calling For Retail Brick-and-Mortar Stores

Nov 16, 2009
Did you catch the 9/28/09 article from AdAge titled Boost, Microsoft market via bricks, mortar? It's mostly about cell phone providers, with a dash of banking thrown in, but it includes significant insights for flooring and non-flooring retailers...

Meet Bethany Richmond, CRI Communications Manager

Nov 12, 2009
I met Bethany Richmond, Carpet and Rug Institute Communications Manager, at Surfaces 2009 when we got to talking about writing and communicating stories, particularly as they related to flooring and carpet. In the back on my mind, I thought I might...

Arthur Corbin's Retail Wisdom

Nov 9, 2009
The following post comes from Arthur Corbin, talented retail & lighting wizard and faithful subscriber. He wrote it in response to Behind The Retail Scenes & Anticipating The Holidays and graciously agreed to share it here. In this article, Arthur...


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