A marketing blog about improving the consumer experience, particularly in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
Editor reviews are provided by professional editors who evaluate a blog based on the following criteria: Frequency of Updates, Relevance of Content, Site Design, and Writing Style.
My latest guest for Flooring The Consumer's social media marketing series: Bridging New & Old is Maria Palma.
Maria Palma is intensely passionate about customer service. It comes across throughout her many blogs, to real estate, online business &...
How do you go about listening to your customers, particularly your women consumers?I'm focusing on women because women make or influence over 80% of the purchase decisions in the United States. That means that they - and what they say - really matter...
Did you catch the 9/28/09 article from AdAge titled Boost, Microsoft market via bricks, mortar? It's mostly about cell phone providers, with a dash of banking thrown in, but it includes significant insights for flooring and non-flooring retailers...
I met Bethany Richmond, Carpet and Rug Institute Communications Manager, at Surfaces 2009 when we got to talking about writing and communicating stories, particularly as they related to flooring and carpet.
In the back on my mind, I thought I might...
The following post comes from Arthur Corbin, talented retail & lighting wizard and faithful subscriber. He wrote it in response to Behind The Retail Scenes & Anticipating The Holidays and graciously agreed to share it here. In this article, Arthur...
