If you can’t identify what stage of the buying process potential customers are in, you might as well be flying blindfolded. Consumer buying behavior is a complex mix of emotional, psychological and social imprints, but there is a set pattern to the...

Distilled from years of experience, we’ve crafted a precise web design process for planning, designing and marketing small business websites. Our methodology ensures a smooth and orderly web design process — ensuring everyone stays on track, on budget...

Let’s take a look at one-to-one marketing and how you can integrate personalized marketing into your direct mail. I’ll use a real world Example Direct Mail Marketing campaign I developed to promote my firm’s small business web design services. ...

Is your elevator pitch a bit like soggy bread? Unappealing, inedible and unexciting. Does your mind go blank after reading the words, elevator pitch? Okay, so maybe you have an elevator pitch, or maybe you are starting from scratch. Good! Top...

Online article marketing is all about syndication! The goal of articles marketing is to attract lots of eyeballs and lots of backlinks to your small business website. Over time, the result of a steady and continuous articles marketing campaign is to...