Often, decision-making in corporations crawls along at a snail’s pace. Or so it seems. But occasionally, when the right idea surfaces at the right time, things can move quickly.

It takes years to build a brand. Unfortunately, there aren’t many shortcuts. You build a brand—like a reputation—one impression at a time. Every encounter with a customer results in either a “deposit” or a...

In many of his books, Andy Andrews talks about the butterfly effect, a theory put forward in a doctoral thesis by Edward Lorenz, a mathematician and meteorologist.

Twenty years ago, Robert Wolgemuth and I started a publishing company. We had a dream to publish books that truly made a difference, in people's lives and in the overall culture. The only problem was that we didn't have much money.

Yesterday morning, I presented my company’s experience with social media at an event sponsored by Vanderbilt’s Owen Graduate School of Business. I presented three social media examples: (1) blogging, (2) twitter, and (3) user-generated product...

This morning, I was reviewing my traffic statistics for the month of October. Based on the data from my Google Analytics account, here were my top, most-read posts. It is interesting that only half of these were new posts written during the month. The...

This is a guest post by Margaret McSweeney. She is the author of Pearl Girls: Encountering Grit, Experiencing Grace (Moody Publishers, July 2009) and A Mother’s Heart Knows (Thomas Nelson, 2005). She is also active on Twitter and Facebook. If you...

Sometimes you learn from positive role models. Often you learn from negative ones. This is one of the reasons I love to read history—you inevitably get both. For the last week or so, I have been reading Team of Rivals by Doris Kearns Goodwin. It is...

Last week Amazon.com, Walmart.com, and Target.com embarked in an online price war over the pre-sale of new hardcover, bestselling books. While the retail price for these books is typically $25–35, all three of these retailers are selling them for...