Often, decision-making in corporations crawls along at a snail’s pace. Or so it seems. But occasionally, when the right idea surfaces at the right time, things can move quickly.

It takes years to build a brand. Unfortunately, there aren’t many shortcuts. You build a brand—like a reputation—one impression at a time. Every encounter with a customer results in either a “deposit” or a...

In many of his books, Andy Andrews talks about the butterfly effect, a theory put forward in a doctoral thesis by Edward Lorenz, a mathematician and meteorologist.

Twenty years ago, Robert Wolgemuth and I started a publishing company. We had a dream to publish books that truly made a difference, in people's lives and in the overall culture. The only problem was that we didn't have much money.