Manu posts (as usual) a very thought provoking post on whether brands have a Dunbar number. As he wonders: if there was a Dunbar number for brands, dictated by the number of people  the brand can connect with- internally as well as externally? There...

Bloggers are (most of the time) solo practitioners of an evolving form of expression. However, being solo in a hyperlinked world has little meaning. Ever since I started blogging - from 2003 - I have discovered bloggers in India and across...

As organizations get more and more linked to external stakeholders, and their people become unofficial spokespeople on social networks like Twitter and Facebook and become marketers whether or not it is their role. In such times - specially for...

Many people have been asking me what exactly is it that we do at 2020 Social... Is it social media marketing? Is it digital marketing? Is it online PR? What exactly is social business strategy? To answer all your queries, here's a...

Answer First Presentation How to communicate a persuasive idea