Ecommerce articles on Internet retail, online marketing, social media, SEO, and all things e-commerce from Elastic Path Software. Featuring the Get Elastic e-commerce podcast, conversations with industry insiders.
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Targeted selling refers to the delivery of content and offers to different site visitors and customers based on what you know about them. You can apply targeted selling rules to featured products on a home page, cross-sells/upsells on product pages,...
One of the tips I shared in my interview with Shawna Fennell of eComExperts last week was to position yourself as a one-stop-shop this Christmas to boost your AOV (Average Order Value). The idea is to sell the customer on the idea that he or she can...
This week I had the pleasure of sitting down (virtually) with Shawna Fennell of One Choice for Your Store for an interview on her Webmaster Radio show, Ecom Experts titled Holiday Preparations for Online Retailers (on-demand link).
One of the...
This post is the Coles-notes version of Brian Walker of Forrester Research’s presentation:
Key Trends in B2B eCommerce: From Fulfilling Demand To Creating Demand
If you missed it, you can catch the replay at the above link. The replay includes all...
Tabbed boxes are one of the best ways to fit more content on a page without increasing page length or cluttering the page and they have become more and more popular on ecommerce sites in the past few years – especially on product pages.
But one...
