A great tagline separates your organization from the pack while expressing the heart and soul of your organization.  So when you integrate your tagline into all of your communications, you’re well on your way to having a memorable brand. Here’s...

I wasn't surprised to read about yet another high-priced study confirming that altruism is innate in today's New York Times (covering the just-published Why We Cooperate).  After all, we read time and time again about the emotional benefits of giving....

Developing a high-power tagline for your nonprofit can be a daunting task, especially with so many competing priorities.  Whether you are creating a first-time tagline or revitalizing an existing brand, here are five steps to jump start the...

Listening is all the rage right now and for good reason. With an ever-increasing number of communications channels, there's much more to listen to and the ability to do so.  Most importantly, as I discussed a few weeks ago, what's said about your...

Getting Attention reader Bobbi Russell, Associate Director of Green Media Toolshed (GMT), asks: Q: We rely heavily on testimonials here at GMT.  But what's the best way to ask for a testimonial? When a member tells us they love our service or a...