Here we go again, another recent poll about how charitable giving will be down this year during the holidays. There certainly has been plenty of this messaging in the media. It's hard to get away from it. But, I don't think we should. The times are...

This post is about understanding why we give what we give to as a business owner. And, it comes out of an article I wrote, "How Core Values Lead to Your Small Business Giving Niche." To help learn just where your business's giving should be directed,...

What's the latest, newest tool on the market with bells, whistles and flashing screens stating promises to business owners that this tool will solve their problems and even save them time (sound familiar). Poof-away! All your headaches are gone. All...

I want to introduce to you a small bakery doing big things to make a difference for charities. It is Baking for Good. With an online presence through the website, Facebook and Twitter, it's voice is being heard all across communities. The Founder,...

Well, who would've known that just one comment to a blog post on cause marketing could mean so much? It did and here is what it was about. Paul R. Jones writes an excellent blog on the best and the worst of cause marketing campaigns. His expertise,...