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Good URL Bad URL

Self-proclaimed URL-aholic, Aaron Goldman, rates the good, the bad, and the ugly.
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f-k.com

Nov 26, 2009
Peter Askew checks in with his 37th SkewURL. The man is a one man wreck-URLing machine. And while this cup may be eco-friendly (although I bet the folks over at Beta Cup would have something to say about that), the URL is not exactly reader-friendly....

itunes .com/tv/the office

Nov 13, 2009
Peter Askew was on the ball with camera at the ready when this ill-fated URL appeared. Not sure what they were going for with the spacing. And putting everything after the root domain in orange only emphasizes what a clusterfreak it is. This URL has...

StartHealthyStayHealthy.com

Nov 13, 2009
Here's another SkewURL. Nice slogan integration and Leading Caps aid in readability. My only problem with it is that some may read this quickly has StartHealthyStartHealthy.com or StayHealthyStayHealthy.com. Alternating Fonts would've gone a long way...

www.chicagoschoolofhotyoga.com

Nov 13, 2009
This was a good, er... bad spot by Buck Dossey who now works for one of the big 3 search providers where he's hopefully spreading the URL-aholism. Now, I'm not gonna comment on the hot yoga business model but if trying not to move in a 100 degree...

ThisIsTheEnd.com, Farewell Atlantis.com, WhoWillSurvive2012.com

Nov 13, 2009
This goes to show that movie URLs do not need to be long adaptations of movie title dash the movie dot com. Rather, they can pose intrigue and, when paired with a clean display, be very effective. Let's hope this is not the end of good movie URLs.


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