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Business Week notes that “trust” is evermore important in the current global financial crisis. We couldn’t agree more and have been measuring brand trust for the global oilfield for several years.
Gelb’s model is based on a combination of...
The 2009 Women’s Global Leadership Conference in Energy and Technology started in full force this morning. With well over 650 executives in attendance, John Royall, President and CEO of Gulf Publishing, kicked-off the event with great...
I had the pleasure of moderating a panel of seasoned marketers this morning at the AMA Energy SIG event. Aside from my shameless plug of World Oil’s Women’s Global Leadership Forum in Energy and Technology (www.wglnetwork.com), the event provided...