In our last blog, we mentioned an exhibitor video we created to promote one of our clients.  This video is just one of the several that we are working on for our trade show and event clients.  But how can online videos help trade shows build...

In this very challenging economy it is more important than ever that all your partners are doing everything they can to promote your event. Your media and association partners, your exhibitors, industry influentials, and even your attendees need to...

The current housewares industry’s fascination with social media can be viewed as a blessing, or as a curse, depending on your vantage point. While social media certainly offers new and exciting opportunities to speak directly with target housewares...

Yes, the economy continues to place pressure on the HVACR industry across the country to provide more cost-effective solutions and services to their customers. But as we move into the last days of Summer and with Fall right around the corner, I’ve...

I read a blog recently that talked about the critical importance of content and links and referred to them as the king and queen of social media.  While I agree wholeheartedly, I think the ace that trumps everything else is strategy. Many companies...