Run by Dave Knox, a brand manager at Procter & Gamble. It is a dialog on the changing landscape that marketers are faced with today. The focus is on new media including digital marketing, branded entertainment, and youth marketing.
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One of the great properties that I get to work on at P&G Productions is the People’s Choice Awards. In it’s 36th year, I think the 2010 show might just be one of the most exciting ones yet. Yeah I am biased but we have announced Mark Burnett as our...
Lots of interesting things for Brand Managers and Marketers to keep an eye on these days in the world of digital. Here are just a few of things that I found interesting in recent weeks:
Massive teams with ComScore to verify how well in-game ads...
Fred Wilson from Union Square Ventures always puts together amazing presentations that really stretch your thinking. Last month it was his look at what makes the New York City Startup Scene so special. And now Wilson is moving onto the theme of...
This week while at an offsite brainstorm, I was reminded that sometimes not knowing what you hope to accomplish is actually the best approach. So often we are challenged to identify the “end game”…the goals we hope to accomplish. People want to...
I have to admit, I have been fascinated by the Virtual Good / Social Gaming market lately. It is something I am going to be thinking / writing about more often in the coming weeks for sure. In the meantime, here is a great presentation that was...
