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No, this post isn't about weather forecasting. In fact, the cloud referenced in the title is all about information and entertainment. In your car. Soon. All from a system that hosts all of your information and entertainment choices in a...
"...most people who are members of online communities don't really want to be the targets of marketing campaigns..."
I have been and continue to be a loud voice regarding the need and value of utilizing social networks for radio stations. But, the...
For listeners of Pandora Internet Radio sharing favorite songs with friends is a simple click away. The new sharing feature posts a favorite song or station on Facebook or Twitter...or by email. While this type of sharing isn't new, it does prompt me...
A few days ago I wrote a post about shared experience and explained how we are no longer the megaphone of our markets. Radio has always been about shared experience. Those who broadcast on the radio shared their experience(s) with listeners and they...
So much of what is talked about in the radio business today is DIGITAL. And rightly so. We've all heard it a millions times, "it's a digital world". How are we going to thrive in this universally agreed upon digital world? It's not going to be...