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The answers are there. Usually the front-line staff know. The customers definitely know. Innovation is all around if you are willing and know how to dig for it.
An example. When I started in this crazy business entry level staff received a lot of...
I’m on the Advisory Board of an online advertising start-up. They have developed a geo targeting technology for banner ads that is 2.5 times more granular than residential zip code. The results Early Adopters have seen are nothing short of spectacular....
Innovation in business isn’t accidental. It’s the result of conscious decisions made be leadership to create and foster a culture of innovation.
This requires a certain amount of bravery and a lot of self confidence. Business leadership needs to have...
Last week I presented some thoughts on Customer Marketing to the BMA Product Marketing Round Table in Silicon Valley. It was a good group with lots of questions. If you live in the Bay Area I recommend you attend future events. One area of interest in...
