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Hipkin's Hip Shots

It doesn't matter if you work in a big company or manage a solo business or are somewhere in between, you will enjoy Hipkin's Hip Shots - quick tips for business success. We keep it practical and get to the point quickly.
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To Find Innovation – Keep Asking "Why?"

Dec 2, 2009
The answers are there. Usually the front-line staff know. The customers definitely know. Innovation is all around if you are willing and know how to dig for it. An example. When I started in this crazy business entry level staff received a lot of...

Innovation – The Hardest Part is Starting

Nov 16, 2009
I’m on the Advisory Board of an online advertising start-up. They have developed a geo targeting technology for banner ads that is 2.5 times more granular than residential zip code. The results Early Adopters have seen are nothing short of spectacular....

Five Pillars for Business Innovation

Nov 11, 2009
Innovation in business isn’t accidental. It’s the result of conscious decisions made be leadership to create and foster a culture of innovation. This requires a certain amount of bravery and a lot of self confidence. Business leadership needs to have...

Social Media Best Practices – 7 Steps to Success

Nov 9, 2009
Social Media – 7 Steps to Success View more documents from James Hipkin. a

Should B to B Marketing Departments Support Sales Departments?

Oct 22, 2009
Last week I presented some thoughts on Customer Marketing to the BMA Product Marketing Round Table in Silicon Valley. It was a good group with lots of questions. If you live in the Bay Area I recommend you attend future events. One area of interest in...


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