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Hitwise Intelligence

Welcome to Hitwise Intelligence, the leading source for insights about online marketing, e-commerce, and industry trends.
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Price comparison traffic up 37% thanks to economic downturn

Jul 15, 2008
With prices rising and the credit crunch biting, consumers are taking more time to find the best deals online.

Facebook is number 2 website, but the growth of social networks is slowing

Nov 30, 1999
Of the 10,583,351 websites visited by UK Internet users in September, Facebook was the second most popular after Google UK. The number one social network in Britain received 3.16% of all UK...

Recession Proof Category - Recipes

Nov 30, 1999
I recently heard a Ad Age podcast interviewing Suzanne Grimes of Reader's Digest Food & Entertainment Group discussing an increased interest in recipes and home cooking in the down economy.

Windows 7 Release

Nov 5, 2009
Experian Hitwise’s resident gadget, expert Client Intelligence Analyst Richard Seymour, takes a look at the online reaction to the Microsoft’s Windows 7 launch last week. Using the Experian Hitwise Hot Consumer Electronics List, we saw that...

Canadian Banks Brand Association

Nov 4, 2009
Internet search data can be an excellent input to understand what consumers associate with a brand name. Looking at the words that consumers include with a brand name in a search query provides insight into the products, services and attributes...

Black Friday and Cyber Monday Predictions

Nov 2, 2009
Holiday projections are out and many are predicting a gloomy holiday season for retailers. The NRF forecasts a 1% decline growth in total retail sales for the 2009 holiday season, totaling $437.6 billion. The online channel is poised to fare somewhat...

UK Halloween and fancy dress costume searches increasing

Nov 2, 2009
Judging by the amount of merchandise for sale in the shops, it feels like Halloween becomes more popular every year in the UK. And Hitwise search data seems to bear this out: the chart below illustrates the breadth of searches for the term...

What retail categories are Gen Ys searching for online?

Oct 29, 2009
In my last post I looked at search terms by 18-24 year old Australian users, and indicated how they were more likely to search for bricks and mortar brands than online players; with an overall tendency to search by brands compared to products. As...

Price comparison traffic up 37% thanks to economic downturn


Facebook is number 2 website, but the growth of social networks is slowing



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