With prices rising and the credit crunch biting, consumers are taking more time to find the best deals online.

Of the 10,583,351 websites visited by UK Internet users in September, Facebook was the second most popular after Google UK. The number one social network in Britain received 3.16% of all UK...

I recently heard a Ad Age podcast interviewing Suzanne Grimes of Reader's Digest Food & Entertainment Group discussing an increased interest in recipes and home cooking in the down economy.

Experian Hitwise’s resident gadget, expert Client Intelligence Analyst Richard Seymour, takes a look at the online reaction to the Microsoft’s Windows 7 launch last week. Using the Experian Hitwise Hot Consumer Electronics List, we saw that...

Internet search data can be an excellent input to understand what consumers associate with a brand name. Looking at the words that consumers include with a brand name in a search query provides insight into the products, services and attributes...

Holiday projections are out and many are predicting a gloomy holiday season for retailers. The NRF forecasts a 1% decline growth in total retail sales for the 2009 holiday season, totaling $437.6 billion. The online channel is poised to fare somewhat...

Judging by the amount of merchandise for sale in the shops, it feels like Halloween becomes more popular every year in the UK. And Hitwise search data seems to bear this out: the chart below illustrates the breadth of searches for the term...

In my last post I looked at search terms by 18-24 year old Australian users, and indicated how they were more likely to search for bricks and mortar brands than online players; with an overall tendency to search by brands compared to products. As...