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Hortal

This is the homepage, blog, and photo album of Roberto Hortal. I am a leading eBusiness practitioner in the UK, frequent speaker at conferences, and currently working in insurance as head of eBusiness for More Th>n. Welcome to the Hortal Portal!!
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The natural death of illegal file sharing

Nov 20, 2009
Something very interesting is happening to illegal filesharers. They’re vanishing! The powers that be love to hate them: Lord Voldemort Mandelson is trying to use them as an excuse to give himself executive powers to raise militias and legislate by...

Beyond usability: Persuasion drives eCommerce performance

Oct 9, 2009
Years ago, I used to find it difficult to get support to do usability studies on the websites I used to run. Today, thanks to the hard work of countless Web managers, usability is a familiar concept in the boardroom and user research is becoming more...


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