by Nancy Cawley Jean For years, we've relied on the carefully crafted one-way message, distributed through the traditional advertising, marketing and media relations channels, to communicate what we wanted to tell the consumer about our brand....

by John Cunningham With the ongoing debate on the cost of healthcare and the myriad of proposals to "fix" it, it's easy to become distracted from the daily operational issues that acute-care hospitals face in managing one of the fastest growing...

by Dr. Kenneth H. Cohn I have been thinking a lot about the 2009 ACPE Doctor-Nurse Behavior Study, which surveyed 2,124 physicians and 696 nurses. It found that nearly 85 percent of respondents experienced degrading comments at work, including...

Cornell University economist Robert H. Frank, in a New York Times editorial, argues that even without a public option, any of the current healthcare reform bills will eliminate the underlying conflict of interest that has caused costs in the U.S. to...

by Christopher Cornue I recently learned about an online medical practice that uses the Internet to connect with and take care of patients. I was intrigued by what I heard, so I researched the site further and found it to be a very interesting...