TripAdvisor is clearly the darling of the online travel industry these days. Not only because it helps millions of travellers to book the right hotel for their next trip but also because it drives some signicant cash profits to their parent company...

The leading hotel brand Best Western (more than 4,000 hotels across the world) has launched its YouTube video channel where they have posted some funny vintage ads.

One of the most revolutionary brands in the hotel industry, W Hotels (part of the American Starwood Hotels & Resorts group), has finally taken a step forward to develop their brand in the UK. London will see the first W hotel on Leicester Square in 2010.

I wrote about Vinivi on these pages before. The hotel review site based in beautiful Mauritius has started to add new features on their site and a major one is the eco-friendly stamp "Green Hotel" on more than 600 hotel properties in 55 countries.

The Intercontinental Hotel Group (we say IHG in the hotel industry), proud owner of the most famous hotel brands in the world, announced a while ago a major facelift to their brand image.