Why would Apple apply for a United States patent for technology that would force users of its operating systems including iPods and iPhones to watch and or listen to compulsory advertising? According to this article from the Telegraph.co.uk...

The number one rule of Social Media?  Be Transparent!  Don’t hide anything.  Be honest.  Sounds simple, doesn’t it? News travels fast via Social Media.  Bad news travels even faster.  Carrie Prejean went on Larry King’s CNN show hoping to sell...

If you think that Facebook and Twitter make up the whole of Social Media, think again.  This report from CNBC does a great job of describing the true changes affecting the advertising and marketing professions. What used to work may still work, but...

A study from the Center for Media Research, in conjunction with InsightExpress, indicates that more than half of marketers plan to include social media in their media plans next year. The survey of 1,972 MediaPost subscribers found that 57.7%...

Truth in advertising seems to have gone the way of analog TV.  There’s not much trust in advertising today.  There have been too many abuses by too many “clever” advertisers. Social Media is, by nature, all about truth.  It has to be.  Because...