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How I Got My MBA Watching You tube

Steve Lawson, President of Friendly Voice, Inc. (http://www.friendlyvoice.com) looks at the changing media landscape and comments on best practices and how companies are or aren't succeeding when implementing Social Media Strategies.
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Comcast spends to rebrand as XFINITY. Let me explain . . .

Feb 4, 2010
A brilliant move by Comcast.  Instead of focusing attention (money) on really improving customer service, or perhaps doing something valuable for the consumer like NOT playing games with pricing, Comcast has instead decided to “re-brand” itself as...

#apple + @anncurry = Twitter for breaking news

Feb 3, 2010
It’s been an interesting few weeks in Twitterland proving that today, everybody is a publisher.  When an earthquake rocked Haiti, Brian Williams, Katie Couric and the rest of the world’s news organizations were getting up to the minute information...

Coca-Cola "Happiness Machine" moves the smile to Social Media

Jan 21, 2010
“New Coke” marketing stays true to brand Coca-Cola has a long history of making us smile, understanding that our smiles will, in turn, keep their shareholders smiling. Their latest viral campaign is not exception.  In watching the Coca-Cola...

One word every elected official should learn from Scott Brown

Jan 20, 2010
Scott Brown, Senator-elect from Massachusetts was interviewed this morning on The Today Show by Meredith Vieira.  As I listened to the interview one word delivered by Senator-elect Brown got my attention. The word was “transparency”. It’s a word we...

The stars align to help the people of Haiti

Jan 16, 2010
The Huffington Post reports today that Sandra Bullock has given $1 Million to Doctors without Borders  to help the people of Haiti recover from earthquake devistation. According to the article, Madonna has donated $250,000 Partner’s in Health and...


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