For the last few years, Glide Technologies (purveyors of the well known Online Press Centre product) have conducted an annual journalist survey to delve into the nitty gritty of what kind of information journalists want and how they want to receive it....

What do you get when you cram around 170 UK tech PR people into a small bar in London, ply them with booze and offer up the prospect of some cheeky mickey taking? Answer: The Jackenhack Awards 2009 which took place last Wednesday evening at The Dust...

More and more organisations are looking to draw up social media guidelines. As I’ve previously pointed out, many larger companies have already put in place policies relating to blogging and social network participation. However, it occurred to me...

Talking to various people over the last weeks, it is clear that a small but growing number of PR firms are attempting to use Page Rank as a metric for measuring the value of online media coverage.  However, it seems that some either don’t really...

9. Don’t bother with a backup plan. If you need a live Internet connection to demo a site, don’t bother making a screen shot of the site in case the connection doesn’t work. That way, you’ll be at a complete loss for words when the connection fails. ...