About best practices in the marketing of technology, from enterprise software to life sciences to cleantech, and more. Providing provocative alternatives to conventional wisdom and sharing ideas across the technology spectrum.
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A strange and perhaps first-of-its-kind legal situation caught my eye yesterday. A senior executive from DefJam Records was arrested for not Tweeting. Yes, you read that correctly - he refused to Tweet when the police demanded it of him and he was...
At the peak of the dot-com and telecom bubble at the beginning of this decade, my wife, who is also a technology marketing strategist, and I often amused ourselves by imagining the response we might get if we created an entirely fictitious company and...
There’s a war going on on the internet. A war between traditional content providers and consumers. Ironic, given that the battle is over a communication channel, that what we have here is a failure to communicate.
It’s been impossible for me to avoid...
Finally, Amazon has announced that its e-book reader, the Kindle, is available to Canadians. While much of the rest of the world has been happily e-reading for quite some time, we’re just now being graced with Kindle’s presence, something I wrote about...
While much of the PR industry will refer simply to “news releases” as a term to cover the whole spectrum of outbound news flow, at inmedia, we at least choose to assign some level of importance to releases before deciding on the level of effort to...
