One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand consumer values and behavior since 1958. It has also done pioneering work in 'generational marketing'! It's pretty...

At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative stuff we have done in the recent past... Since the entire exercise was about being and acting creative...tried making a...

Friend of mine sent this...Cute and funny! Sending it to my mother!!

Finally I bought my own copy of the Gladwell book - Outliers! I just waited endlessly for the paperback and a discount(both together). Blink had made me cautious! Just managed to read some 3 chapters in a moving car! As with the Tipping...

Was having an end of day quick chat an with ex-planner-colleague on twitter. She is a great user of the service, I an on-and-off user/critic/admirer:-) And then in the morning discovered this small factoid about 'How Twitter may help you shed some...