Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects.

Since the Nintendo Wii came out several years ago, the term "gaming" has begun to take on a different meaning. What was once used as a misunderstood term to describe teenagers wasting hours afterschool playing online games requiring huge and powerful...

What if all the people who were truly passionate about your brand had a single place to gather? Somewhere that they could share content and opinions, organize real life events, ask one another...

Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to date, having something to say, and the fact that blogging is becoming an increasingly crowded space making it far tougher to...

I spent the morning and part of the afternoon at an interesting gathering in Washington DC of folks who are trying to learn about digital media and the evolution of interaction online. Unlike other events where they separate content into tracks to...

Adrian Moore is the best concierge in the world. At least, according to British travel magazine Monacle, he is. He works at the Four Seasons in Paris, knows all the best spots and restaurants, is intimately aware of any festivals or special events in...

Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps you to understand something. Deconstructing tells a story. I remember the first time I...

There is no denying that Twitter has had a huge impact on how marketers are thinking about using social media tools for marketing. One thing that is most interesting about it, however, is how the site has managed to avoid overcomplicating itself with...

tweetmeme_url = ‘http://rohitbhargava.typepad.com/weblog/2009/10/9-marketing-lessons-from-the-pink-ribbon-breast-cancer-campaign.html’; tweetmeme_source = "@rohitbhargava"; If you have watched any television or been inside a retail store...

For years in the automotive industry, marketers have known that getting someone to actually purchase a car depends on much more than the features and latest gadgetry. No one buys a car solely for the face detection alert software - though certainly...