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Influential Marketing Blog

Reflections on creating compelling marketing, advertising and public relations online.
Influential Marketing Blog  
Listed in: Business > Marketing
Related Topics: advertising, business, marketing
Author: maria b. Rohit B.
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10 Stunning (And Useful) Stats About Twitter

Jul 6, 2009
Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects.

5 Ways Gaming May Transform The Future Of Healthcare & Wellness

Jun 11, 2009
Since the Nintendo Wii came out several years ago, the term "gaming" has begun to take on a different meaning. What was once used as a misunderstood term to describe teenagers wasting hours afterschool playing online games requiring huge and powerful...

BzzAgent Tackles The Elusive Problem Of Brand Communities

May 18, 2009
What if all the people who were truly passionate about your brand had a single place to gather? Somewhere that they could share content and opinions, organize real life events, ask one another...

How to Launch a Successful Blog in the First 90 Days

Oct 13, 2008
Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to date, having something to say, and the fact that blogging is becoming an increasingly crowded space making it far tougher to...

5 Big Ideas From Interact 2008

Sep 29, 2008
I spent the morning and part of the afternoon at an interesting gathering in Washington DC of folks who are trying to learn about digital media and the evolution of interaction online. Unlike other events where they separate content into tracks to...

Don't Call Me A Social Media Guy

Nov 18, 2009
Yesterday I hosted a conversation on Twitter all about authenticity and what that truly means. It's a buzzword, to be sure, but it was interesting that the 140 character based conversation yielded many different perceptions of what authenticity means....

6 Ways To Protect Your Brand With Social Media

Nov 17, 2009
Just about every week I see an article or have a conversation with a client about the potential risks of social media and how to manage them. Quite frankly, there are many ways that social media can go wrong and cause problems for a brand, and as...

What You Don't Know About Surgeons

Nov 13, 2009
What if you only had to do your job once or twice per year? Apart from the tempting thought of how great your life would be without work, imagine the practical fact of how your skills that you use on a daily basis might be affected by only using them...

100 Ideas To Save The Planet (And What They Can Teach You)

Nov 11, 2009
For the next three days the World Bank here in Washington DC is hosting a world changing event that few people know about. Called the Development Marketplace - it is a gathering of organizations behind 100 innovative ideas from 50 different countries...

Passport Marketing At The Berlin Wall

Nov 9, 2009
Today is the 20th anniversary of the fall of the Berlin wall and people across the world are focusing on this momentous day. Last week I was in Berlin and spent an afternoon looking at remnants of the Berlin Wall and its defining place in German...


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