Shoppers increasingly use their smartphones to search the internet, and we typically see an increase in shopping-related queries on Android, iPhone and Palm WebOS devices during the holiday season. (click for full size image) Ensure that your online...

As part of our ongoing efforts to improve training materials and the Google Advertising Professionals program we have updated the certification exam and learning center. We've created a new Google Advertising Fundamentals exam designed to be more...

In our Think2010 post a couple weeks ago, we noted how important experimentation will be in the coming year to help you optimize your campaign for the best possible ROI. A very closely-related tenet is the commitment to speed. There is great access to...

Next week on December 7th and 8th, you can catch presentations by the Google AdWords team at SES Chicago. We'll be offering practical tips on how to quickly improve your search and display ads performance in the following sessions:What's New and...

As you plan your marketing approach for 2010, think of 'innovation' in a broad sense. You don't need to be the first to venture into uncharted territory or the one to make the biggest splash. You just need to think openly and differently about your...