A steward and student of brand-building by developing consumer connections, Heather strives to find the intersection of relevance, differentiation, and needs fulfillment to help craft holistic Web strategies delivering organizational value and nurturing consumer affinity.
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Eating lunch out is a treat, a nice respite from your packed day and a way to gear down for awhile. But it comes with drawbacks and risks. It can take awhile to get back on track after a noontime detour. Distractions and diversions are like that; we...
We’ve likely all visited a diner, where the operative word is “fast” with a slice of convenience. Yes, it’s technically “sit-down” dining, but the expectation of experience is wholly different than other casual dining establishments.
Common...
Undoubtedly, Chris is a popular guy. He’s speaking here, blogging there, writing most likely everywhere, and promoting his book from here *to* there. He’s often referenced, lauded, and criticized all over the social media landscape. And I hear he...
Those silly, disadvantaged monkeys...
Shut Up When I’m Talking To You!
Now those companies wouldn’t create marketing campaigns full of print ads, radio spots, direct mail, and online banners announcing their “La la la la, I can’t hear you, la la la...
One Moment. One Opportunity.
That may sound (and is, sort of) an excerpt from an Eminem lyric, but the words are pretty powerful whatever your favorite musical flavor.
Considering the impact – reputation, collective perception, financial – of each...
Great voice and personality sharing strong thoughts on all things branding and marketing. Enjoy the fresh approach and candor, and the variety of topics.