A steward and student of brand-building by developing consumer connections, Heather strives to find the intersection of relevance, differentiation, and needs fulfillment to help craft holistic Web strategies delivering organizational value and nurturing consumer affinity.
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When a consumer wants to learn more about eco-friendly cleaning services, where do they go? When they want to find a good pediadentist near their kid’s school, what do they do? The answer, of course, is the Web.
Research indicates that peer...
Nick Bergus is a teacher, a foodie, a writer, a videographer, and new media creator. He has business sense, a creative flair and an unflappable ‘approachability’ factor that makes intellectual discussions entertaining and satisfying at the same...
There’s More To The Story, If You Care To Look.
As disorganized as some people are, as seemingly random and unintentional as some of our choices may be, our minds inherently operate mostly linearly. We make quick assessments based on first impressions...
5 Lies Social Media { fill in the blank } Tell Their Clients
“I’ve been doing this a long time.”
“Do you have anything new going on? That’s what we need to focus on.”
“It’s okay that the folks in don’t ‘get’ social media. We don’t need them.”
“I...
A colleague and I were recently discussing some features of Facebook pages. An example frequently cited as a well-designed page (in the creative/app sense) is PINK by Victoria’s Secret. With 1,702,953 fans, this branded page certainly has an...
Great voice and personality sharing strong thoughts on all things branding and marketing. Enjoy the fresh approach and candor, and the variety of topics.
