A steward and student of brand-building by developing consumer connections, Heather strives to find the intersection of relevance, differentiation, and needs fulfillment to help craft holistic Web strategies delivering organizational value and nurturing consumer affinity.
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I’ve fallen into a trap. So have you, you just might not know it yet.
In some areas of my life, I’ve let status quo take hold. The norm. The expected. Not rocking the boat, or really taking the energy, time, and attention needed to address some...
Gurus, experts, mavens, notables. They all have something you don’t.
An unwavering belief in self. This belief drives them to read the texts, take the tests, write the papers, debate the issues, write the programs, author the books, and lead the...
By now you’ve heard of Twitter’s newest feature, Twitter Lists. You may have even decided to use the feature and have begun creating your own lists, or following the lists created by others (which could certainly save some time, provided you really...
Eating lunch out is a treat, a nice respite from your packed day and a way to gear down for awhile. But it comes with drawbacks and risks. It can take awhile to get back on track after a noontime detour. Distractions and diversions are like that; we...
We’ve likely all visited a diner, where the operative word is “fast” with a slice of convenience. Yes, it’s technically “sit-down” dining, but the expectation of experience is wholly different than other casual dining establishments.
Common...
Great voice and personality sharing strong thoughts on all things branding and marketing. Enjoy the fresh approach and candor, and the variety of topics.
