Too many startups lack market focus. They don’t really understand their target customer and what that customer wants. And that lack of focus kills startups. It’s easy to look at and define a big...

Recently someone asked me for advice on how much equity they should give to their early employees. His company had just closed an early round of funding and he wanted to cement the employee...

Many years ago when I started blogging I wrote a lot about small business and blogging. How to blog well was all the rage back then, and I studied some of the greats, like Copyblogger and Liz...

Here’s a sampling of some great startup lessons worth reading about.

I’ve been invited by Steli Efti (here’s his blog) to speak in Startup School’s Founder Interview Series. Startup School was recently launched, and here’s how Steli describes it: The goal of this Supercool School is to empower entrepreneurs globally to...

Half-life is the period of time, for a substance undergoing decay, to decrease by half. Trust, reputation and social capital also decay, but at varying degrees. First, let’s look at how they’re built up: Please excuse the rudimentary attempt at a...

Successful recruiting is more complicated than most people realize (except for those who are actively recruiting on a daily basis). Getting a ton of applicants is easy. Hiring people is easy. But successful recruiting isn’t. Successful recruiting...

I’m a big believer in inbound marketing. I’ve seen it work, and I’ve leveraged many of its tactics for myself, my business, and for others. I believe it will (and has already started to) fundamentally change how companies market to consumers. Dharmesh...

As most of you know by now, I’m a big fan of Steve Blank and his book The Four Steps to the Epiphany. One of the biggest points in his book (and hardest to digest) is about the existence of 4 Market Types, and the importance of understanding which...