Casts an academic’s eye over the goings on in the business world, typically (but not always) in the international arena. Reflects thoughts and research of Andre Sammartino at University of Melbourne in Australia.
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The very first post on this Blog was back in July, and discussed reports that Aussie supermarket giant Woolworths was contemplating an entry into the Indian grocery arena. It seems talks continue. Reports out of India earlier this week claimed that...
Back in February I suggested that an element of the “cost of advertising/building a brand” barrier to entry has been eroded considerably by the increasing ability to film and post advertisements online (and then hope like hell for some viral takeup...
You may recall that a few months back I heralded the arrival of Ben & Jerry’s icecream to our shores. Next week (on my birthday no less) the founders of said icecream purveyors will be in my building discussing their experiences.
The public lecture is...
It’s always fun to find examples of multinationals adapting their products for host markets. Such adaptation (a.k.a. local responsiveness) is one of the key choices such firms face (along with decisions regarding the extent to which resources and...
It’s been a long time between book reviews on here. Here’s a tome I picked up on my way home from the US earlier this year (and read from cover to cover on the flight from LA to Sydney).
Some of you may have read the very popular Freakonomics, ...
Rumours abound that US clothing retailers, The Gap and Abercombie & Fitch, might be set to open stores down under. This sent me off to chat with an Honours student in our department who has spent the past six months exploring the international...