Here is a study documenting the value of long tail keywords ("LTKW"). These are "... long and specific keyword phrases that generate little traffic and few conversions each" as defined in the study.The are really referred to as "long tail" because of...

In preparing for a class on blogging, I went back and reviewed some of my old posts on blogs and blogging to see if there was something there that would be useful to present in class. I came across a couple of old posts that I thought were still...

"... Facebook has given users many granular controls over their privacy, more than what's available on other major social networks." Facebook is a site that can offer substantial benefits, under the right circumstances, to people promoting businesses...

I just discovered another tool that could be very useful in optimizing a site for a local business. This is a list of the categories that Google uses to identify local business listings. The really handy part of this list is that it includes a list of...

"... seniors were more likely than any other age group to conduct e-commerce activities." This report documents the potential for businesses trying to reach persons over 64 as part of their pool of prospects. Often, the focus of attention is on...