"More than three-quarters of US small-business executives surveyed did not find social networks helpful for generating leads or expanding their business." This chart from a recent study shows that social media are not helping small businesses very...

"To improve results, the study recommended the use of dynamic landing pages, so that “users who click through find content, images, messages and offers that are customized and highly relevant to them.”" This report always focuses on advertising...

"Research has shown that display ad exposure can lift consumer response to paid search." This research refers to paid search activity, but it seems fair to assume that organic search activity would be influenced in the same way. The point to take away...

"Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings." The authors of this article have provided a very useful list of ways to get links for your web...

I have long used, and often described in class, a rank checking program called Web Position Gold. The software does many things beyond checking ranking positions, but I have never used other features, nor advocated their use. I have found this a very...